The client wanted to create a unique showroom that would highlight their products while demonstrating the innumerable design options available to customers.
Using materials from their catalogue, 2x2 created two hanging wall fixtures and a feature wall behind the service desk to create inspiration and wonderment for customers. Appearing as though installation only, the coloured tiles display McCrums entire material palette of possibilities, thus doubling as a display within the showroom.
This project was lead by Lara Preseber and Kayla Browne.
Design: Jenny Bassett, Lara Presber & Kayla Browne
Location: Calgary, Alberta